Ryan Murphy / FX

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Coven, Prologue’s third consecutive main title sequence collaboration with American Horror Story co-creator Ryan Murphy resulted in another fan favorite. Much of the live-action witchcraft and voodoo characters were shot outdoors in daylight, but still managed to instill a sense of dread in the viewer. As with the previous two AHS openings, Prologue shot on Super 16mm film, and for Coven, high contrast black and white film was also used. In addition to the live action and twisted editing fans have come to expect, Prologue added in more animated graphic moments of sinister historic etchings. Prologue’s ability to update and innovate with each open has allowed them the opportunity to redesign the American Horror Story title sequence for the following two seasons.

 

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2D MOTION GRAPHICS | 3D VFX | EDITORIAL | LIVE ACTION | TYPOGRAPHY