COMMERCIAL | PROMO
Byron West, Marketing Manager at Audi, approached us to create a series of three promos to be shown at the Frankfurt Auto Show in 2011: ‘Audi Connect’, ‘Audi E-Tron’, and the ‘Audi-Ultra’. The Audi Connect links the vehicle with the global data network in order to provide a much safer and convenient driving experience. The Audi E-tron is the new electric-hybrid from Audi, which features more intelligent drive concepts, such as extended range and power management. Finally, the Audi-ultra features a lightweight body and interior construction. The concept behind each promo was to highlight new and innovative technology. With X-ray shots and schematics detailing the car’s ability to connect the driver and the road more than ever before, our animation gives the viewer an inside glimpse into what is new about each product release.