Bryan Singer

LOGO

Prologue created the logo for Bryan Singer’s production company Bad Hat Harry. Singer named his studio after the line from Jaws when Chief Martin Brody remarks to a swimmer with a shark-looking swimcap “that’s some bad hat Harry.” Prologue chose to create a logo for the production company by creating a stylized depiction of Singer’s favorite scene in his directorial debut film, The Usual Suspects. The scene in question has five known criminals purposefully creating trouble in a police line-up by goofing up a line they’ve been instructed to repeat. The term “Bad Hat,” can refer to a disreputable person who intentionally causes mischief. With this in mind, the scene, and by extension the logo, evokes both the name and the history of Bat Hat Harry Productions.

 

Logo

2D MOTION GRAPHICS | EDITORIAL