CBS / David Shore & Vince Gilligan

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For CBS’ detective dramedy Prologue aimed to establish the cast as part of the small town Battle Creek. By integrating type explorations tracked to local signage, the cast’s billing appeared as textured postcards within the town. These stylized postcards appeared alongside other recognizable town staples, such as local landmarks, or a team mascot. The titles also contrast the two leads, by presenting Duhamel’s character straightening his tie, compared to Winters’ brushing off a newly-made coffee stain. These images establish the tone and setting of the show.

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2D MOTION GRAPHICS | AFTER EFFECTS | EDITORIAL | LIVE ACTION | TYPOGRAPHY

"The 30 seconds takes us through the titular Michigan town, showing us the stars’ names plastered across town monuments. From the glimpses, Battle Creek is a small, Midwestern, blue-collar American town—a setting treasured by Bruce Springsteen and toyed with by David Lynch."

− Will Robinson, Entertainment Weekly

"The opening credits show glimpses of Battle Creek in all its unpretentious glory."

− Julie Hinds, Detroit Free Press

"The one thing I really, really liked is the opening to the show, with all of the little clips from around Battle Creek."

− Will Harvey, WKFR 103.3

"The Opening Credits For David Shore’s ‘Battle Creek’ Are Actually Pretty Cool."

− Merrill Barr, Uproxx