CBS / David Shore & Vince Gilligan
For CBS’ detective dramedy Prologue aimed to establish the cast as part of the small town Battle Creek. By integrating type explorations tracked to local signage, the cast’s billing appeared as textured postcards within the town. These stylized postcards appeared alongside other recognizable town staples, such as local landmarks, or a team mascot. The titles also contrast the two leads, by presenting Duhamel’s character straightening his tie, compared to Winters’ brushing off a newly-made coffee stain. These images establish the tone and setting of the show.