Blue Cross Blue Shield / Partners & Simons `


Prologue created a series of five promos for the health insurance carrier Blue Cross Blue Shield. The first two contained Prologue directed live-action shots of people’s feet walking along a white floor, with type displaying the company logo, website, and phone number. Also featured in both, a birds-eye tracking shot that covers the vast crowd of people, in reference to the thousands of members already covered by Blue Cross Blue Shield. The next three featured a ten second animation depicting a person either contracting an illness or sustaining an injury. The illness or injury then played into the display of one of their supplemental websites, which gives visitors information on young-adult health plans.