Blue Cross Blue Shield / Partners & Simons `

LIVE ACTION COMMERCIAL 

Prologue created a series of five promos for the health insurance carrier Blue Cross Blue Shield. The first two contained Prologue directed live-action shots of people’s feet walking along a white floor, with type displaying the company logo, website, and phone number. Also featured in both, a birds-eye tracking shot that covers the vast crowd of people, in reference to the thousands of members already covered by Blue Cross Blue Shield. The next three featured a ten second animation depicting a person either contracting an illness or sustaining an injury. The illness or injury then played into the display of one of their supplemental websites whygetit.com, which gives visitors information on young-adult health plans.