CBS

ENTERTAINMENT BRAND

In 2013, Prologue created the logo animation sequence and typography for CBS Films. The sequence begins with the edge of a celluloid film reel speeding by as if it were hooked on to a projector. The celluloid then begins to get wrapped up in a roll-film holder, which when the camera adjusts its angle, is revealed to be the classic CBS ‘eye’ logo, alongside 3D block typography with the broadcast network’s new film company brand and name.

Logo

2D MOTION GRAPHICS | TYPOGRAPHY