Wieden+Kennedy / Chrysler
Imported from the Motor City itself, Chrysler’s resurgence dawned with the 200 and 300 models. Wieden+Kennedy tasked Prologue with creating a commercial that exemplifies tough, working class car owners who now have an affordable option when it comes to home grown premium vehicles. Narrated by Ray Liotta, Prologue shot characters and locations, including car-to-car driving footage, interspersed with Prologue typography, emulating the hard working, streetwise demographic the reinvigorated brand speaks to. The American brand made a statement and the Chrysler 300 has become a status symbol, endorsing nationalism and a luxury vehicle as one in the same.