Entertainment Industry Foundation
Since 1942, the Entertainment Industry Foundation has been the entertainment industry’s leading charitable organization. In 2014, Laura Ziskin, longtime friend of Prologue, was working with EIF on establishing the Stand up to Cancer brand. Based on Laura’s recommendation and previous EIF branding work done by Prologue, EIF approached us for the purpose of rebranding their own company. Having already designed successful brands for their charitable organizations such as Stand Up to Cancer, Hunger Is, Rise and Honor, and iParticipate for the EIF brand, we wanted to ensure that the new logo would continue to support the integrity of the organization. In addition to re-designing the logo, color palette, and standards manual, we created new EIF stationary, and proposed new techniques in indoor and outdoor applications of the brand identity.