ESPN

PROMO

In the past, ESPN had enlisted the help of Prologue for their work on World Cup: South Africa among a number of many other things. ESPN once again called on us to create a prologue for their hit documentary series 30 for 30. Having also previously designed the logo for the series itself, Prologue had a very clear understanding of the expectations heading into the project. The show’s prologue features a number of juxtaposed images which highlight some the defining moments in sports history and audio containing some of its most memorable commentary as well. As the camera moves, viewers catch flashes of stat line numbers, along with such phrases as ‘30 Films’, ‘30 Directors’, and ‘30 Stories’, which brings to focus the basis of the series name. Bright lights in each shot’s background actualize the spotlight effect that the show means to bring upon each of its subjects.

Logo Design

TYPOGRAPHY