Fruit of the Loom
Prologue created the type treatments for a series of six promos advertising Fruit of the Loom’s products. The ad copy reminds us that when we move, the soft and flexible cotton moves with us. Our pieces mirror this message: As the actors move, the type interacts with them as they leap, flip, and spin through the air. The brightly lit, block typeface, in all uppercase, additionally conveys a quiet sense of strength and durability.