Gillette

COMMERICAL BRANDING

Prologue’s re-design of the Gillette logo includes an element to help highlight the product for which the brand is best known. This element is the negative space between the letters “G” and “i.” The space is designed to form the silhouetted shapes of two razor blades. Our final design aims to provide Gillette with a memorable yet elegant logo to convey the clean lines and precision which consumers have come to expect.

Logo

2D MOTION GRAPHICS | TYPOGRAPHY