HBO

PROMO | 2D MOTION GRAPHICS | TYPOGRAPHY

Prologue created two promos advertising installments of HBO’s mini-series, 24/7. One features a high-energy motion graphics and live-action montage of boxers Shane Mosley and Floyd ‘Money’ Mayweather training for their title fight. The second is composed of stock footage of NASCAR racing, treated with textures and edited together with motion graphics, to create a montage showcasing Jimmie Johnson’s buildup to the Daytona race. Both promos utilize quick cuts and close-ups, along with bold typographic treatments, to build a sense of excitement and anticipation.