Rebrand Sizzle Reel

PROMO

Prologue created two promos in a rebrand initiative for the Lifetime Channel. We designed a box-shaped logo formed by two L’s, which in turn acts as an animation device between transitions. Quick cuts show the viewer both live-action and stills of their favorite shows and characters, while typography with constantly changing colors displays the air-dates and show titles, to bring to light the vast array of programing the channel has to offer. In one of our promos, we included humorous show quotes in between transitions that use 2D animation to slide in and out of themselves.