Marvel

ENTERTAINMENT BRANDING

Laura Ziskin and Avi Arad invited Kyle Cooper to re-imagine the Marvel brand to be displayed on the first Spider-Man film. Cooper designed the Marvel logo as well as the original Spider-Man main title sequence, which the logo preceded. According to Laura Ziskin, at the premiere of Spider-Man, when the comic book pages of the Marvel logo first animated on, it received an ovation.

Logo Design

2D MOTION GRAPHICS | TYPOGRAPHY