TNT

MAIN TITLE | PROMO TEASER

For the opening title sequence of Mob City, Prologue wanted to embrace the setting and tone of the show. By selecting dramatically lit shots from the live-action footage, Prologue portrays the black-and-white morality of the characters. This also allows a smooth transition when the sequences flashes to white and segments the characters into photography frames reminiscent of the technology available during the 1940s era. Finally, the title typography is a clear homage to the iconic Hollywood sign, and establishes Los Angeles as “Mob City.”

Main Title

2D MOTION GRAPHICS | EDITORIAL | TYPOGRAPHY

Prologue’s promotional teaser for Mob City introduces viewers to the Neo-Noir visual style and piques their interest in the show. The sequence is a tension-building scene that depicts the main character eyeing various bar attendees as the screen flashes and shows their soon-to-be fatal demise. Judging by the character’s menacing presence, it’s assumed he’s directly involved with the carnage. The promo reaches a conclusion by revealing that the main character is actually a detective investigating these deaths. This play on viewer expectations, combined with the unique visual style, compels viewers to learn more about the show and what it’s about.

Promotional Teaser

2D MOTION GRAPHICS | EDITORIAL | TYPOGRAPHY