MTV

LIVE ACTION | TYPOGRAPHY

In collaboration with MTV, Prologue designed and executed an anti-bullying advertisement using live action shots and typography to promote an end to cyber bullying. Using limited color and a minimalistic style, the commercial discloses how simple it could be to refrain from posting hateful messages and what damage these postings can do. Quick transitions between type and messaging sound effects encourage viewers to consider how quickly bullying can escalate from behind a screen. Prologue’s final live action shot reveals a crying young girl whose image slow fades into color, ultimately pairing a real human face to the names seen on social media while proving that “the words we write online can cause real pain.”