PROMO | LIVE ACTION | TYPOGRAPHY
In 2010, the NFL came to Prologue to create a series of 30 second promos in which fans got to ask questions and have them answered by NFL coaches. The questions ranged from ‘What’s the most underrated position?’ to ‘How do emotions factor into the game’. The promos include live-action interviews with the coaches and fans, directed by longtime friend of Prologue Mark Pellington, as well as video clips of player highlights and classic footage. We used animation of our own design to juxtapose the coaches answers along with the highlight and archival footage, to give it a more in-depth and real time feel.