Guy Ritchie / Warner Brothers

LOGOS | MAIN TITLE

Prologue wanted to create a main title sequence consistent with Guy Ritchie’s high style. Ritchie provided a cut of his film, as well as stencil artwork from the street artist Banksy as an idea for what he wanted the studio logos and titles to accomplish. Prologue created most of the stencil artwork from scratch, manually drawing the entire alphabet to recreate the studio logos and titles. Then, using stop-motion photography, each letter was spray-painted over. Prologue also created the graphics for each of the main cast members and set them in front of recognizable London locations, such as the Tower Bridge. These graphics are accompanied by frenetic animations that speak to the uniquely unhinged nature of the ensemble cast of criminals.

 

Main Title

2D MOTION GRAPHICS | EDITORIAL | ILLUSTRATION | TYPOGRAPHY

Logos

2D MOTION GRAPHICS | EDITORIAL | ILLUSTRATION | TYPOGRAPHY

"To help feed our hunger for the movie, the opening credits designed by Graphic Artist Danny Yount have made their way online and it’s really pretty cool."

− Matt Holmes, What Culture

"The eye-grabbing visual and the music are frenetic, hip and fun! Love the use of vintage-y colors and the creative mix of comic-book drawing with real photos. The entire marketing campaign for the movie is awesomely creative, too, the quad posters (here and here) and official movie site all have the same gritty, gangster look. Say what you will about Guy Ritchie, but I think that guy is pretty artistic."

− Ruth, FlixChatter

"The type, as usual, is spot on: every credit has been tweaked to echo its surroundings without getting lost in them. The limited palette of the sequence deepens the comic book vibe of the illustrations, while the occasional defocusing of the camera reminds us we’re watching a film."

− Justin Cone, Motiongrapher