WGN

2D MOTION GRAPHICS | LIVE ACTION | TYPOGRAPHY

Prologue’s work with the WGN America network show Salem included the creation of two promos advertising the series premiere in April 2014. The two 30 second spots depict the two stages of an accused witch’s process. The so-called ‘trial’, with which we depicted a woman being repeatedly dunked into a river while tied to a chair, and the execution, where we show two women standing on the gallows ready to swing. Live-action shots fade in and out of one another, in a semblance of the surreal nature of the the real life events. Close ups on the accused’s’ faces reveal not looks of terror or pain, but rather a mischievous smile, indicating to the audience that there are forces at play here not of the natural world. The live-action then gives way to the Prologue designed typography, displaying the titles and air-date in a white, scratchy typography, as if somebody had carved it in with their fingernails in a fit of delirious rage.

Main Title

2D MOTION GRAPHICS | LIVE ACTION | TYPOGRAPHY

In the opening title sequence, Prologue used dark, witchcraft-related depictions to establish the ominous tone of the show. Without showing any of the principal cast, Prologue shot live-action footage to evoke imagery of the Salem Witch Trials. This footage features people accused of witchcraft being drowned, burned, or hanged. Prologue also created the title typography made from discarded twigs, which infuses the anarchy and pentagram symbols, both of which are commonly associated with witchcraft. This sequence creates an unmistakable identity for the show by using its most recognizable elements.