Gabriele Muccino / Columbia Pictures

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Will Smith plays an IRS agent with a fateful secret in Seven Pounds. His journey of redemption forever changes the lives of seven strangers as well as his own.

Prologue created the opening sequence and the main on end. The fast-paced opening cuts rapidly from desaturated photo snapshots to names of the dead to images of currency and financial documents. Stock footage is interspersed, offering glimpses of moving road from the driver’s POV. The edit is designed to allow these disparate images to appear as flashes of persistent memories.

The main on end features a type treatment limited to the three classic colors of red, white, and black. It relies on a restrained, uppercase sans serif typeface. We push out slowly from each credit to provide the viewer with a moment of calm.

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2D MOTION GRAPHICS | EDITORIAL | TYPOGRAPHY