Roger Donaldson / Universal Pictures

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The Getaway is a 1994 remake of the 1972 Sam Peckinpah film. Like the original, the newer film contains fast cars, guns, and murder.

Kyle Cooper created the main titles while at R/GA L.A. The subject matter called for a main title sequence of intensity and vividness. To accomplish this, Cooper modified the first shot of the film to create a ground for the title logo. Using a traditional film optical, he slowed down and cropped the firing handgun until we see only the abstracted shape of a finger on the trigger, zooming in as closely as possible without completely losing the quality of the image relative to the film grain. This image is then looped as we pull back slowly until we match the first shot.

In an homage to action films of the ’70s and ‘80s, the main title logo features blood red typography (also used in the credits) and a layered, animated reveal of the title logo over the treated shot of the handgun. Its design is also reminiscent of the Le Mans racing logo in use at the time, in a subtle tip of the hat to Steve McQueen, racecar driver at Le Mans and star of the 1972 version. The logo animation leads the eye in the direction of the bullet fired from the gun in closeup, while the italicized typeface adds further to the feeling of motion and speed.

At the instant the logo title fades off, we transition to the first shot of the film in full color and real time.

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TITLE SEQUENCE | TYPOGRAPHY