Louis Leterrier / Marvel

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Prologue’s work with The Incredible Hulk’s main title sequence is a testament to the company’s ability to defy expectations. The problem the film producers were facing was conveying the complex backstory of Bruce Banner without adding to the length of the film or confusing the audience. Prologue needed to tell the hulk origin sequence in under 3 minutes as well as integrate all of the opening credits. Prologue had a second unit shoot which featured a bulletin board, which tracked the whereabouts of the hulk and his path of destruction as well as shooting soldiers raiding hulks last locations and safe houses we shot police raids and details of hulk breaking out of his clothing. Prologue also created VFX shots of military equipment tracking Banner followed by newspaper stories reporting the Hulk’s trail of destruction as Thaddeus Ross chases him across the globe. These few additions, assisted by meticulous editing, creates an exciting two-minute introduction to Bruce Banner that seamlessly integrates into the film. 

 

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2D MOTION GRAPHICS | 3D VFX | EDITORIAL | LIVE ACTION | TYPOGRAPHY

"He deals neatly with the familiar story of how the nuclear physicist Dr Bruce Banner (Edward Norton) became the Hulk in the opening credits."

− Cosmo Landesman, The Sunday Times

"The film flies through the back-story in its opening credits. Fleeting, chaotic images of scientist Bruce Banner (Norton) undergoing experimental gamma-ray treatment reveal a fiasco. Banner believes the treatments will be for the Greater Good, but they’re being conducted on behalf of Evil, in the form of a secret U.S. military weapons project. Having tasted blood and big-boy tantrums as the Hulk, Banner goes undercover, a fugitive from justice."

− Michael Phillips, Chicago Tribune

"First up was the opening title sequence, which had just been handed in days earlier by the great Kyle Cooper... Louis explained that ... that they wrestled with it, and finally decided to try handing it over to Cooper to make sense of it as an opening... It’s a very cool, very smart way of getting a lot of information across very quickly… This just has the right energy, the right kinetic sense, and it paints in big broad strokes."

− Ain't It Cool News

"This version delivers. It dispatches with the origins of Doc Bruce Banner within the 2 1/2 minute title sequence and becomes a two-hour chase picture."

− Scott Bowles, USA Today

"In Leterrier’s “Hulk”, Bruce Banner’s back story is dispensed with over the opening credits. We see scientist Banner undergoing an experiment that goes awry. We see carnage. We see Banner... and 20 minutes into the movie, we see the mean, green monster in all his raging glory."

− Glenn Whipp, Los Angeles Daily News