SHOW PACKAGE | 2D MOTION GRAPHICS | 3D VFX | EDITORIAL | LIVE ACTION
In creating the complete show package for the 2010 FIFA World Cup in South Africa, which included promos, an event open, and in game graphics, Prologue aimed to design a set of pieces that elevated the expectations of viewers. Utilizing a combination of live-action, 3D animation, and VFX in the promos and opening, Prologue created a rich, cultural palette of South African themes that ranged from its beaches and mountainous outskirts to its populous cities and stadiums. The unifying elements for all of these locations were excitement for the World Cup and a love of soccer. These are personified as the multi-colored fabrics that animate and fly through the various landscapes. The fabrics wrap around and then reveal a large 3D animated FIFA World Cup Trophy standing tall above an urban setting, presenting an image of immense excitement surrounding the event.