XBOX / Microsoft
XBOX One features a backward compatibility mode, which allows users to play older generation XBOX games for free on the Live network.
Prologue’s 30-second promo aims to convey this and other selling points clearly and concisely. Our approach to the text animation contains a minimum of special effects to increase legibility and allow for the thrust of the promo to come from the words themselves. The camera movements and cuts are also designed for clarity, as the numerous video game covers in the spot needed to be visible and identifiable.